At first glance, today’s guest might have an unenviable job. That’s because that job entails trying to find the common ground between the hundreds of Lloyd’s brokers, some of whom are extremely large and very many of whom are very small and very specialist indeed.Christopher Croft, the CEO of the London & International Insurance Brokers’ Association (LIIBA)is someone who I see and meet constantly out in the marketplace, and is someone I have been meaning to get on the podcast for some time. That’s because he’s one of those people that if you didn’t already know, a mutual acquaintance would suggest that you meet.LIIBA is a unique trade body and lobbying group because its membership operates globally and so blends a core remit looking after broker interests in the London Market with an important role representing wholesale specialist brokers on the global stage. And Chris is a unique character – he is technically and intellectually very strong but combines this with a down-to-earth good humour and sense of fun that is infectious. In this podcast we focus on the key role that Lloyd’s brokers play in innovation and how this role is often under-appreciated and misunderstood by regulators across the globe.We also get up to speed with all the regulatory goings on and market reform programmes in the UK, Europe and beyond. After a listen you’ll have learned a lot but I think will also have found a friendly new voice banging the drum for the global insurance industry’s pivotal role in the global economy and London’s unique role within it.NOTES:Here’s a Link to obtain the Innovation Imperative Report we mention. The report was produced in association with Insurindex:https://theinsurindex.com/reports/the-innovation-imperative-why-brokers-matter-more-than-ever/?utm_source=linkedin&utm_medium=organic&utm_campaign=LIIBAreport2025&utm_content=innovationLINKS:We thank our naming sponsor AdvantageGo:https://www.advantagego.com