As the global subscription market digitises, the roles of market leaders and followers are becoming much more clearly demarcated. There are businesses designed to be leaders with large investments in class-specific expertise and specialist distribution relationships who are looking to align followers and consortium partners behind them. There is also a parallel class of follow-only underwriters looking to support and amplify those same leaders. It’s a modern twist on the oldest symbiotic relationship in the subscription market.Ki is an example of a wholly digital business that is looking to become the ultimate following market and this expansive conversation with its CEO Mark Allan sketches out much of what the future of London underwriting is going to look like. Ki has been a first-mover in the world of algorithmic underwriting and has built a billion-dollar business that has matured, become independent and is now offering to share its expertise as a tech partner for underwriters and brokers alike.Mark knows more than any of his peers about what is achievable and what is likely to change in the London Market of the future. On the basis of this conversation, the future of the market should be very bright, as it  becomes much faster, more agile and responsive to brokers and clients, while at the same time becoming much more efficient and productive and a genuine alternative home for the sort of business that has traditionally only been accessible to local market underwriters around the world.It’s fascinating and invigorating stuff. Mark answers all the big questions and many more besides. You’ll learn a lot and the time will rush past.LINKS:We thank our naming sponsor AdvantageGo:https://www.advantagego.com