In today's episode of the Beyond the Business podcast, we are thrilled to be joined by Monica Kade, a talented copywriter, brand voice expert, and pilot from Australia. Monica shares her insights into the importance of brand voice, the challenges of starting a business, and the role of innovation in branding. We dive into her experiences working with entrepreneurs, including a standout project creating a personal brand on LinkedIn, and her recent collaboration with Visa for the Women's World Cup.
Highlights:
(00:00) - Introduction
(01:20) - What role does innovation play in what you do?
(03:01) - Can you share a standout success story or project that you're particularly proud of?
(04:19) - What are some key challenges along the way you faced on this journey?
(07:19) - What have you found to help entrepreneurs, to help people in general have more clarity of their vision of what they're trying to do?
(10:45) - Other thoughts about brand voice and storytelling
(12:21) - What's your main aspect you focus on or is it just client to client basis when it comes to bringing out their brand voice?
(27:07) - What would you tell people like don't have ideas of what to market or how to market?
(33:14) - if my offering is wide, how do I communicate my message simply?
(38:21) - When it comes to copywriting, what advice do you have from people starting out?
(42:07) - Balancing brand voice, clarity, and offers in content strategy.
(46:04) - Importance of specialization
(50:08) - Monica Kade’s Millionaire Insight
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