The Vocal Code Unlocked Season 2 Toni Robinson 

Toni is a professional singer and runs a vocal solutions company. She offers bespoke events for her clients putting together choirs, ad writing, supplying singers for sessions as part of BASSnote Sessions and is one half of a gameshow company called Gospeloke. Gospeloke brings you Sister Act 2 meets karaoke and features Toni as your very own Whoopi leading from the front. With a songbook spanning 120 hits including sing-a-long classics like Joyful joyful, Like a prayer and I Will Follow Him, your event will be unforgettable because those budding singers from the office will be living out their dreams live on stage. 

Toni’s past experience as a community choir leader and session singer has helped her build a huge pool of singers of varied abilities. Learning how to bring out each persons potential and knowing who will be perfect for each job is a great reminder of how she got to where she is now and pay that forward. During lockdown, Toni has been very realistic. She says “I don’t want to short change people. I was aware that there may be limitations with running choirs virtually and I’ve been very careful of not taking on work that could be detrimental to our quality or my singers health & safety” You will have not been able to miss the massive advertising campaign for Just Eat, feat Rapper Snoop Dog. The sultry voice you hear singing the catchy hook line is Toni’s voice and her first ever ad creation. Naturally she is now working heavily in the advertising industry but tells us it’s not just about the completions and getting the ideas released. She is paid to submit the ideas regardless of completion. That is the job. Getting the call to submit ideas is the win. 

We are often focused on the final stage rather than the journey. Regarding her business model, Toni is a stickler for a process and she has a spreadsheet for everything. She lives by the principle that If you do it properly to begin with, you won’t have to go back. Save 20% of all your income because when you make a decision to be self employed, you’re making a decision to be in control. It’s important to understand your business and your money. She adds “You have to be good at what you do. Your motivation needs to be the love and you then put 100% in - which is what people see and THAT is your calling card”