Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
In having over 25 years of executive-level experience w/ some the worlds most Iconic brands; Oakley, K-Swiss, TaylorMade,adidas, Schutt Sports, Arena, across global business development, product creation, marketing strategy, and sales execution, Bryan brings a wealth of direct, first hand knowledge of how brands sustain their Vision and drive generational growth.
Bryan has direct insight into the world of Entrepreneurship, having built, a mens apparel brand, eventually selling to a Venture Capital firm after 10 years of profitable growth.
He is the author of “The Visionary Brand”, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a global brand strategy firm located in Southern California.
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Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
In having over 25 years of executive-level experience w/ some the worlds most Iconic brands; Oakley, K-Swiss, TaylorMade,adidas, Schutt Sports, Arena, across global business development, product creation, marketing strategy, and sales execution, Bryan brings a wealth of direct, first hand knowledge of how brands sustain their Vision and drive generational growth.
Bryan has direct insight into the world of Entrepreneurship, having built, a mens apparel brand, eventually selling to a Venture Capital firm after 10 years of profitable growth.
He is the author of “The Visionary Brand”, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a global brand strategy firm located in Southern California.
THE VISION | The Flexible Future | How Adaptive Vision Drives Innovation | 3
The Visionary Chronicles
27 minutes 35 seconds
5 months ago
THE VISION | The Flexible Future | How Adaptive Vision Drives Innovation | 3
CHRONICLE 203
The Visionary Chronicles Podcast
THE VISION | The Flexible Future | How Adaptive Vision Drives Innovation
CHRONICLE: June 5th, 2025
CHRONICLE INTRO |
The Visionary Chronicles
Series | The Visionary Leader — The Success Principles of the World's Greatest VisionariesEpisode Title | THE VISION | The Flexible Future | How Adaptive Vision Drives Innovation
Welcome to The Visionary Chronicles and our ongoing series based on my new business leadership book, The Visionary Leader, The Success Principles of The World’s Greatest Visionaries.
“Inflexibility in Vision kills innovation. Great leaders hold tightly to purpose, but lightly to plans.” — Bryan Smeltzer, The Visionary Leader
Today’s episode—“The Flexible Future | How Adaptive Vision Drives Innovation”—dives into one of the most misunderstood yet powerful traits of visionary leadership: the ability to hold a clear vision while remaining flexible in how to reach it.
Too often, leaders mistake vision for rigidity. But true visionaries understand that while their destination remains fixed, their path must be flexible. The world changes. Markets evolve. Technology disrupts. Yet great leaders stay anchored to their purpose while adapting their strategies to meet the future on its terms.
In this episode, we’ll uncover how adaptive vision isn't a weakness—it’s a strength that empowers innovation, speeds up decision-making, and enables long-term relevance.
Discover how adaptive vision fuels innovation, leadership, and growth in business. Dive in, get inspired, and share your thoughts with the Visionary Chronicles community!
CHRONICLES:
00:00 Welcome & Series Intro
01:54 The Power of Vision
04:05 Adaptive Vision Explained
10:16 Flexibility Drives Innovation
14:55 Real-World Examples
18:24 Leading With Flexibility
22:56 Final Takeaways
Explore how adaptive vision drives innovation and leadership, with real-world business examples, actionable tips, and inspiration for transformative growth.
The Visionary Chronicles Podcast was ranked the #1 Global Visionary Podcast & Top 50 Marketing podcast by Feedspot.
#visionaryleadership, #adaptivevision, #businessinnovation, #flexibleleadership, #innovationstrategies, #leadershipprinciples, #visionarymindset, #organizationalgrowth, #transformationalleadership, #purposedrivenleadership, #companyculture, #riskandfailure, #disruptivebusinesses, #visionaryleaders, #brandstrategy
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About
Bryan Smeltzer is a bestselling author, business executive, and entrepreneur. He has held executive leadership positions in brand business development, multi-category product development, and global marketing at major international companies, including Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, and others.
Bryan also founded a men's apparel brand and successfully ran it for ten years before selling it to a venture capital firm.
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The Visionary Chronicles Podcast
Bryan hosts The Visionary Chronicles podcast, which Feedspot has ranked as the #1 Visionary and one of the Top 50 Marketing Podcasts.
Follow The Visionary Chronicles Podcast | Subscribe to The Visionary Chronicles
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The Visionary Leader
The Visionary Leader | The Success Principles of the World’s Greatest Visionaries , the follow up book, the my bestseller The Visionary Brand, explores the mindset, strategies, and principles that define world-changing leaders who disrupt industries and inspire generations. Drawing insights from history’s most influential visionaries, this book serves as a blueprint for those striving to lead with purpose, innovation, and bold aspiration.
Now available for Pre-Order | The Visionary Leader
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The Visionary Brand
Bryan is the author of the bestselling book The Visionary Brand,The Success Formula Behind the World's Most Visionary Brands. The book received the prestigious Readers Favorite Award for Best Non-fiction in the Marketing Genre.
Purchase The Visionary Brand book | The Visionar
The Visionary Chronicles
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth.
Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand.
In having over 25 years of executive-level experience w/ some the worlds most Iconic brands; Oakley, K-Swiss, TaylorMade,adidas, Schutt Sports, Arena, across global business development, product creation, marketing strategy, and sales execution, Bryan brings a wealth of direct, first hand knowledge of how brands sustain their Vision and drive generational growth.
Bryan has direct insight into the world of Entrepreneurship, having built, a mens apparel brand, eventually selling to a Venture Capital firm after 10 years of profitable growth.
He is the author of “The Visionary Brand”, a book on how brands sustain and maintain their Vision over generations.
Bryan is currently President of LiquidMind Inc., a global brand strategy firm located in Southern California.
