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The Visionary Chronicles
Bryan Smeltzer
200 episodes
5 days ago
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth. Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand. In having over 25 years of executive-level experience w/ some the worlds most Iconic brands; Oakley, K-Swiss, TaylorMade,adidas, Schutt Sports, Arena, across global business development, product creation, marketing strategy, and sales execution, Bryan brings a wealth of direct, first hand knowledge of how brands sustain their Vision and drive generational growth. Bryan has direct insight into the world of Entrepreneurship, having built, a mens apparel brand, eventually selling to a Venture Capital firm after 10 years of profitable growth. He is the author of “The Visionary Brand”, a book on how brands sustain and maintain their Vision over generations. Bryan is currently President of LiquidMind Inc., a global brand strategy firm located in Southern California.
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Entrepreneurship
Business,
Management,
Marketing
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All content for The Visionary Chronicles is the property of Bryan Smeltzer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth. Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand. In having over 25 years of executive-level experience w/ some the worlds most Iconic brands; Oakley, K-Swiss, TaylorMade,adidas, Schutt Sports, Arena, across global business development, product creation, marketing strategy, and sales execution, Bryan brings a wealth of direct, first hand knowledge of how brands sustain their Vision and drive generational growth. Bryan has direct insight into the world of Entrepreneurship, having built, a mens apparel brand, eventually selling to a Venture Capital firm after 10 years of profitable growth. He is the author of “The Visionary Brand”, a book on how brands sustain and maintain their Vision over generations. Bryan is currently President of LiquidMind Inc., a global brand strategy firm located in Southern California.
Show more...
Entrepreneurship
Business,
Management,
Marketing
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Beyond The AI Pilot | Why 95% of Artificial Intelligence Initiatives Fail and How Visionaries Get it Right
The Visionary Chronicles
35 minutes
1 month ago
Beyond The AI Pilot | Why 95% of Artificial Intelligence Initiatives Fail and How Visionaries Get it Right
CHRONICLE 218 The Visionary Chronicles Podcast Beyond the AI Pilot | Why 95% of Artificial Intelligence Initiatives Fail & How Visionary Leaders Get It Right   INTRO | Welcome back to The Visionary Chronicles, the podcast that explores the minds and methods of history's greatest visionary leaders. I'm your host, and today we're tackling one of the most critical challenges facing business leaders right now: the staggering failure rate of AI initiatives. Today's episode draws insights from my new book, "The Visionary Leader: The Success Principles of The World's Greatest Visionaries," which is on sale now. We'll connect timeless visionary leadership principles with the urgent need to implement AI successfully in your company. Here's a sobering statistic that should make every leader pause: a recent MIT study found that 95% of generative AI pilots at companies are failing. Let me repeat that—95%. Despite enterprises investing $30 to $40 billion in AI, the vast majority of these initiatives yield no measurable business return. But here's what's fascinating: it's not the technology that's failing. It's leadership. And that's actually good news, because while you can't always control technology, you can absolutely control how you lead. Today, we're going to explore why most AI initiatives fail and, more importantly, how visionary leaders are getting it right.   Why do 95% of AI projects fail while only 5% succeed? In this insightful episode of The Visionary Chronicles, Bryan Smeltzer uncovers the critical leadership principles that separate visionary leaders from the rest. Discover why AI success isn’t about technology—it’s about vision, strategy, and empowering your team to drive sustainable growth and transformation.   Drawing from his Amazon #1 bestselling book, “The Visionary Leader: The Success Principles of the World’s Greatest Visionaries”, Bryan reveals actionable steps to integrate AI into your brand strategy. Learn how to align AI with your long-term vision, foster a culture of innovation, and avoid the costly mistakes that derail most organizations. With real-world examples, strategic insights, and proven principles from leaders like Steve Jobs and Elon Musk, this episode is your roadmap to turning AI into a competitive advantage.   Whether you're a brand leader, entrepreneur, or innovator, this episode equips you with the tools to navigate today’s AI revolution and build an adaptive, future-focused organization. Join the discussion, unlock your brand’s potential, and be part of the 5% who turn challenges into opportunities.   Let’s shape the future together. Watch now, share your thoughts, and keep innovating toward excellence!   #visionaryleadershipprinciples #aiimplementationstrategies #aiimplementationchallenges #aiimplementationchallenges #successfulaiimplementation   CHRONICLES | 00:00 - Introduction 01:28 - Why 95% of AI Initiatives Fail 08:07 - Reasons for AI Project Failures 12:49 - Visionary Leadership in AI Success 14:01 - Importance of Vision in AI 16:03 - Understanding the AI Landscape 17:54 - Building Adaptive Learning Systems 21:55 - Measuring Success and Iteration 23:42 - Framework for Overcoming Failed AI Pilots 25:46 - Defining Success in AI Projects 28:11 - The 5% Success vs 95% Failure 30:21 - Addressing AI Challenges 32:43 - Upcoming Topics Next Week 33:14 - Book Recommendations 34:32 - Closing Remarks   ----more----   If this episode resonated with you, I encourage you to grab a copy of The Visionary Leader; The Success Principles of The World’s Greatest Visionaries. It’s available NOW wherever books are sold — and it’s the perfect companion if you’re looking to reignite your purpose, or lead with more clarity in a complex world. Purchase | The Visionary Leader As a thank you to my loyal podcast listeners and the visionary community we're building together, you can now grab the eBook version for just $1.99. This book is the culmination of decades of research, experiences, and real-wo
The Visionary Chronicles
Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth. Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand. In having over 25 years of executive-level experience w/ some the worlds most Iconic brands; Oakley, K-Swiss, TaylorMade,adidas, Schutt Sports, Arena, across global business development, product creation, marketing strategy, and sales execution, Bryan brings a wealth of direct, first hand knowledge of how brands sustain their Vision and drive generational growth. Bryan has direct insight into the world of Entrepreneurship, having built, a mens apparel brand, eventually selling to a Venture Capital firm after 10 years of profitable growth. He is the author of “The Visionary Brand”, a book on how brands sustain and maintain their Vision over generations. Bryan is currently President of LiquidMind Inc., a global brand strategy firm located in Southern California.