In this episode of the Visionary CEO Podcast, Stephen Petrucci interviews Jamie and Smouty, co-founders of Catalyst Fitness, about their journey in the fitness industry. They discuss their rapid growth to over 100 members in just 18 months, the challenges they faced before implementing systemization, and how AI transformed their lead management process. The conversation highlights their impressive results, including a high close rate and improved client quality, as well as their future goals for scaling the business and enhancing client experiences. takeaways Catalyst Fitness offers affordable group coaching with a personal touch. The founders faced challenges in managing leads before systemization. AI has streamlined their lead management process significantly. They achieved a high close rate of 70-80% on leads. The gym has undergone significant upgrades, improving client experience. Quality of clients has improved with higher pricing. Future goals include doubling membership and possibly opening a new facility. Systemization has freed up time for the founders to focus on growth. Trusting the process has led to remarkable results. Investing in systems is crucial for scaling a business.