Running a gym is tough. Scaling it while raising a family? That’s next-level.   In this episode, Natalie and Stephen Cassells, founders of Cassells Fitness, break down exactly how they went from personal trainers to running a thriving gym—all while juggling family life, fast growth, and the realities of business ownership.   Here’s what we’re covering:   ✔ How they scaled their gym without spending a dime on ads ✔ The biggest hiring mistakes gym owners make (and how to fix them) ✔ Why niching down was the key to standing out ✔ Balancing business growth while raising three kids ✔ How AI and automation can streamline gym operations   If you own a gym, coach clients, or run a service-based business, this episode is packed with real-world insights, no-BS strategies, and hard-earned lessons you can apply today.   Hit play and find out what it really takes to build a gym that succeeds.