In this episode of the Visionary CEO Podcast, host Stephen Petrucci interviews Mark Strathern, founder of Built For Life and Built Coach. Mark shares his journey from personal trainer to online coach, emphasizing the importance of self-reflection, listening skills, and establishing boundaries in coaching. He discusses the significance of gym floor experience in developing coaching skills and the common mistakes coaches make in their businesses. Mark highlights the need for critical thinking, avoiding burnout, and adapting to the changing landscape of coaching. He also addresses the importance of client retention, the systems necessary for business growth, and the impact of AI on coaching. The conversation concludes with a discussion on redefining success beyond financial goals.