In this  episode I speak with behavioral economist Dr. Katie Milkman who breaks down the powerful concepts of friction, nudge, and sludge that fundamentally shape how professionals make decisions in healthcare, finance, and education. Milkman, author of "How to Change: The Science of Getting from Where you Are to Where you Want to Be" and co-founder of the Behavior Change for Good Initiative, reveals how choice architecture influences everything from patient compliance to retirement savings, explaining why good intentions often fail and how smart design can bridge the intention-action gap. Katy explains how removing friction and eliminating sludge can dramatically improve outcomes for physicians treating chronic diseases, leaders implementing organizational change, and designers creating user experiences that actually work. This research-backed discussion provides actionable insights for social scientists, healthcare professionals, and decision-makers who want to understand the psychology behind behavior change and apply evidence-based strategies to improve professional and patient outcomes in their respective fields.Website https://www.katymilkman.comLinkedIn https://www.linkedin.com/in/katy-milkmanPodcast https://www.schwab.com/learn/choiceologyBook: https://www.katymilkman.com/bookIf you enjoy the show, please leave a ⭐⭐⭐⭐⭐ rating on Apple or a 👍🏻 on YouTube. Subscribe via the Website. Forward to a friend today!