I'm joined by writer and communications expert Charlotte Otter to unpack a topic that often gets misunderstood: reputation. Before this conversation, I associated reputation management with spin and crisis control. Charlotte completely shifted my perspective. What if reputation is less about image and more about the stories people tell about you based on what you say and do? We explore how to stay visible without being performative, what to do when things go wrong, and how to build trust - even if you're leading a small, growing business. Key Takeaways: * What if your reputation isn't what you say it is, but what others experience? * Could the gap between your words and actions be quietly eroding trust? * How can you show up authentically, without oversharing or performing? * What should you say (and when) when something goes wrong? * How do you keep your personal brand aligned with your business story? * Can storytelling be your most overlooked leadership tool? * What role does social media play in your reputation, especially if you hate self-promotion? Resources: * Find Charlotte at charlotteotter.com [https://www.charlotteotter.com/] * Charlotte's book We Need New Leaders is out on 2nd June - visit charlotteotter.com/leaders [https://www.charlotteotter.com/leaders] Curious how high performing your team really is? Take the High Performing Team Scorecard [https://highperformingteam.scoreapp.com/] and get a clear view in under 5 minutes, with a personalised report on how to improve things fast. Visit https://visibly-different.co.uk/