In a landscape dominated by virtual cycling giants like Zwift, MyWhoosh, and Rouvy, why would anyone launch a grassroots platform from scratch? In this episode of The Virtual Velo Podcast, we sit down with Matt Gibbs, the quietly determined founder of Biketerra—a browser-based, community-powered alternative that’s carving out space in a sport already defined by consolidation.
We explore the origins of Biketerra, its unique approach to user-generated routes, the surprising way it’s bringing fans closer to events like the Tour de France, and whether there’s a future for independent platforms in a landscape ruled by million-dollar budgets. Matt also opens up about business realities, growth goals, and where he hopes Biketerra will be in a year—and beyond.
Is Biketerra a bold vision ahead of its time, or virtually a niche within a niche? Tune in and decide for yourself.
Don’t miss out on the unique opportunity to delve even deeper into the intriguing topics discussed in this episode.
Statements made by guests are their own and do not necessarily reflect the views or opinions of the podcast, its hosts, or its partners. Listeners are encouraged to form their own opinions.
