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The Virtual Business Show
Lyn Prowse-Bishop
71 episodes
5 days ago
Australia's first and longest continually running podcast for the Virtual Assistant Industry (est 2010) covering topics of interest to VAs, small business owners and the self-employed. We also provide information and interview guests on all things small business. The show is hosted by veteran VA Lyn Prowse-Bishop, owner of Executive Stress Office Support, established Feb 2000. Theme music: 'The Typewriter' by Leroy Anderson. Used with express permission. Become a subscriber for exclusive content: Subscribe
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Entrepreneurship
Business
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All content for The Virtual Business Show is the property of Lyn Prowse-Bishop and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Australia's first and longest continually running podcast for the Virtual Assistant Industry (est 2010) covering topics of interest to VAs, small business owners and the self-employed. We also provide information and interview guests on all things small business. The show is hosted by veteran VA Lyn Prowse-Bishop, owner of Executive Stress Office Support, established Feb 2000. Theme music: 'The Typewriter' by Leroy Anderson. Used with express permission. Become a subscriber for exclusive content: Subscribe
Show more...
Entrepreneurship
Business
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Ep 72: The Power of Niche Marketing
The Virtual Business Show
7 minutes 16 seconds
8 months ago
Ep 72: The Power of Niche Marketing

Are you a new Virtual Assistant—or any business owner—struggling to attract the right clients? In this episode of The Virtual Business Show, I reveal one of the most powerful strategies for success: niching down.

Trying to be everything to everyone is a recipe for wasted time, energy, and money. Instead, defining your niche and ideal client helps you stand out as an expert, focus your marketing, and attract the clients who truly need your services.

I’ll share practical tips on:
✅ What a niche is and why it matters
✅ How to define your ideal client for targeted marketing
✅ Why niching actually increases opportunities, not limits them

If you're ready to work smarter, not harder, and build a more sustainable business, this episode is for you!

👉 Listen now and start carving out your space in the market.

#VirtualAssistant #BusinessGrowth #Niching #MarketingTips #Entrepreneurship


© ⁠Lyn Prowse-Bishop⁠

====================

Resources & References:

Ep 71: Why Join Networks?


The Virtual Business Show
Australia's first and longest continually running podcast for the Virtual Assistant Industry (est 2010) covering topics of interest to VAs, small business owners and the self-employed. We also provide information and interview guests on all things small business. The show is hosted by veteran VA Lyn Prowse-Bishop, owner of Executive Stress Office Support, established Feb 2000. Theme music: 'The Typewriter' by Leroy Anderson. Used with express permission. Become a subscriber for exclusive content: Subscribe