In this episode of the Viral Ideas Podcast with Josh https://ca.linkedin.com/in/joshua-buxton and Runda https://ca.linkedin.com/in/rundadong , we get down to the marketing strategy of Taco Bell's Live Más Live keynote presentations campaign.—Links:Full 2025 Live Más Live Presentation - https://www.youtube.com/watch?v=F9pbS7VqD0oStaples Logo Reveal - https://www.youtube.com/watch?v=sWUhqoAGsfkStaples Logo Forbes Article - https://www.forbes.com/sites/retailwire/2019/04/10/staples-rebrand-seen-as-complex-solution-to-a-simple-challenge/Arc CEO Update - https://www.youtube.com/watch?v=E9yZ0JusME4Munchies/Vice Late Night Food Crawls - https://www.youtube.com/watch?v=uqao3dOYO7U---Josh is a co-founder at Ten Four Pictures, a production company based in Toronto that specializes in storytelling at the SME & Enterprise level. Josh has produced brand films for industry-leading brands in the fashion world, music videos for top artists, and global partnerships generating 5M+ organic viewership for Ten Four's clients.Runda is the founder of Space Hotel, a creative consultancy based in Toronto that specializes in advertising services for small to medium-sized enterprises (SMEs) and startups. Runda is an award winning creative responsible for campaigns such as the Miller Lite Relief Catcher, 97percent's Aim for Change, and Robin Hood Flour's All Purpose Packaging.---Josh's Stuff:Ten Four Pictures - https://www.tenfour.pictures/Runda's Stuff:Space Hotel - https://www.thespacehotel.ca/30 Min Brainstorm - https://www.thespacehotel.ca/offer/30minNewsletter - https://www.thespacehotel.ca/offer/case---Have ideas to share? Come guest on the podcast: forms.gle/XiJja6kVS2CAkWYJA---Show Notes:00:00 Taco Bell's Keynote Reveal Campaign02:00 Additional Campaign Opportunities03:25 Staples Logo Reveal Gone Wrong05:03 Using This as a Content Marketing Format06:38 Keynote Event Agency08:56 Talking Head Content Agency11:23 The Reason Why Tech Companies Make Human Content12:16 Vice Documentary Style Content12:58 Outro