There may never have been so much regulatory change in the industry as we're seeing at present, so who better to discuss the likely changes and potential outcomes for the sector than the NAFD's Director of External Affairs. Rachel Bradburne spearheads most of the external engagement on behalf of the association with government, press and cross party initiatives. She joined the funeral sector in January 2021 and is responsible for the NAFD policy and lobbying activity UK-wide, including all political liaison and cross-sector engagement. Rachel and her team shaped the sector's activities through the pandemic, working directly with the Cabinet Office as part of the Civil Contingencies Secretariat. During this time, the funeral sector was also subject to a period of intense change, which included the implementation of regulation by both the Competition and Markets Authority, the CMA and the Financial Conduct Authority. Here she sits down with Malcolm Flanders for a frank and fascinating chat. ––––– The View is brought to you by Golden Leaves, and hosted by Malcolm Flanders. You can find many more conversations on the show page, with key industry figures from the NAFD and SAIF, along with a plethora of funeral directors including those behind The Funeral of Queen Elizabeth II.