THE VIBE with Kelly Cardenas presents Terra started as a hairstylist with just a few hundred dollars to her name, packing up everything she owned and moving across the country to Las Vegas in pursuit of something bigger. It didn’t take long for Terra to uncover the power of high-ticket services, specifically, hair extensions, as a pathway to financial freedom.But when the industry continued to fall short with poor-quality products, Terra refused to settle. Instead, she built her own solution. That bold decision led to the creation of Harper Ellis Hair Co., now a multi-8-figure hair extension and education brand trusted by thousands of salon professionals across the country.Terra didn’t stop at product innovation. Recognizing a broken salon model that was holding both stylists and owners back, she set out to build something better. She is the founder of Strata Salon Systems. A disruptive business model that’s shaking up the industry and rewriting the rules.Terra’s mission is clear: stylists should no longer trade all of their time for money, and salon owners deserve to scale profitable, wealth-building empires.
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