In this episode of The Vet’Ed Podcast — Mindset Edition, Steven Hermann dives into one of the biggest challenges for independent veterinary practices: pricing—and why it’s all in your head.

Pricing isn’t just about covering costs; it’s about positioning, value, and mindset. Steven shares lessons from his background in the grocery industry, where competition is fierce, and pricing strategy is critical. He draws parallels to veterinary medicine, challenging practice owners to rethink their pricing fears and adopt a growth mindset when setting rates.

Key takeaways from this episode:
 ✅ Stop underpricing out of fear – Pricing should be based on value, not just competition.
✅ Mindset matters – A fixed mindset can keep your business stagnant, while a growth mindset opens up new opportunities.
✅ Differentiation is key – Corporate clinics may have bigger budgets, but independent practices have personal connections and unique services that set them apart.
✅ You can adjust – Pricing isn’t permanent. If you raise prices and it doesn’t work, you can always tweak them.

Steven also shares actionable strategies, including how to use vendor resources, when to consider a price increase, and why independent business owners are naturally resourceful and innovative—the same qualities that drive long-term success.

Tune in to learn how shifting your pricing mindset can transform your practice’s financial health.

For more insights and strategies to elevate your veterinary practice, visit:
 🔗 propartnersteam.com