In this episode of The Venue Success Podcast, host Tirzah Caffee welcomes back Justin Sutton, founder of Nuptial Risk and Vowed, to discuss the importance of specialized insurance for wedding venues. The conversation covers various topics, including event management challenges, the significance of risk management, and actionable steps for venue owners to protect their businesses. Justin emphasizes the need for proper documentation, understanding insurance requirements, and the value of having a reliable insurance partner who understands the unique needs of the wedding industry.
When it comes to wedding venues, Justin isn’t just the guy who knows how to “save the date”—he’s the guy who helps make sure it doesn’t need saving in the first place. As the fearless Chief Ever-After Officer of Nuptial, Justin has spent over a decade showing venue owners how to dodge disasters before they even appear on the radar.Forming Nuptial in 2022 was Justin’s way of making the world a safer place, one flower-laden aisle at a time. He and his team work with over 300 venues across 35 states, equipping owners with proactive strategies to manage risks effectively. His secret sauce? A philosophy that’s as simple as it is uncommon: "Products don't solve problems, but processes can help solve products." Translation? Insurance is great, but it’s the last line of defense—not the first.Justin believes that no one should have to rely solely on insurance to solve a problem, because, let’s be real, everyone enjoys writing premium checks about as much as a root canal. Instead, Nuptial helps venue owners put policies and procedures in place to help avoid chaos altogether. Whether it’s protecting a century-old barn from unruly groomsmen or keeping an elegant ballroom free of champagne-related mishaps, Nuptial’s got it covered.When he's not busy helping venue owners master the fine art of risk management, Justin can likely be found explaining to people that, no, Nuptial isn’t a wedding planning business—though his attention to detail might make them pretty OK at that too.
@nuptialrisk
www.nuptialrisk.com/vowed
@venuesuccesspodcast
www.tirzahcaffee.com
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