In this episode of the Venue Success Podcast, host Tirzah Caffee speaks with Kristen Leen, owner of Event Sales Pro, about the intricacies of managing a wedding venue and the current state of the wedding industry. They discuss the challenges venue owners face, the importance of adapting to new buyer behaviors, and the differences in sales funnels for full-service versus venue-only properties. Kristin shares insights on improving sales processes, understanding generational shifts in buying behavior, and the significance of building trust with clients. The conversation emphasizes the need for venue owners to invest in their sales strategies and adapt to the evolving market to ensure success.

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