This is the first part of our interview with AgroCenta Chief Technology Officer, Michael Ocansey.

AgroCenta describes itself as a digital food distribution platform creating shared value for businesses and smallholder farmers. In this candid conversation we find out just how closely the startup is working with smallholder farmers in Ghana to vastly improve not only their access to market and capital but also their quality of life by proving pensions. Michael also shares his tempered approach to applying technology for all important smallholder farmers. Listen in as he tells me about their interesting mix of cultural sensitivity, successes using social media, lean approach to growth and much more.

The VC4A Founder Series is a podcast series where African startup founders share their stories of resilience and answer questions about the challenges and opportunities encountered during their entrepreneurship journey.

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