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The VBG Brief
VBG Creative Agency
14 episodes
1 week ago
Real talk from the team behind the work. Each week, we unpack what it means to build trust through marketing, with quick insights, client stories, and behind-the-scenes conversations from the VBG Creative team. Strategy meets storytelling—in 10 minutes or less.
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Marketing
Business
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All content for The VBG Brief is the property of VBG Creative Agency and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Real talk from the team behind the work. Each week, we unpack what it means to build trust through marketing, with quick insights, client stories, and behind-the-scenes conversations from the VBG Creative team. Strategy meets storytelling—in 10 minutes or less.
Show more...
Marketing
Business
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The VBG Brief Episode Episode 13: Rebuilding Vision
The VBG Brief
33 minutes 9 seconds
2 months ago
The VBG Brief Episode Episode 13: Rebuilding Vision

In this episode, the hosts welcome Dr. Caleb St. Jean, an optometrist, and owner of Eyes On Central in St. Petersburg, Florida. They discuss his journey into optometry, the innovations he is bringing to his practice, and the challenges of running a small business in a competitive market. Dr. St. Jean shares his personal story of how his mother's experience with glaucoma inspired his passion for eye care. The conversation also touches on community engagement, marketing strategies, and the importance of faith and resilience in overcoming setbacks. Dr. St. Jean emphasizes the need for representation in the field of optometry and shares his vision for the future of his practice.


Chapters


00:00 Introduction and Background

02:45 The Journey of Eyes On Central

05:45 Innovations in Optometry

08:31 Personal Passion for Vision Care

11:32 Business Challenges and Opportunities

14:26 Community Engagement and Marketing

19:57 Unexpected Health Insights

21:18 Community Collaboration in Business

22:29 Faith and Business Resilience

25:30 Future Visions for Eyes on Central

27:25 Navigating Setbacks as an Entrepreneur

30:18 Connecting with the Community


The VBG Brief
Real talk from the team behind the work. Each week, we unpack what it means to build trust through marketing, with quick insights, client stories, and behind-the-scenes conversations from the VBG Creative team. Strategy meets storytelling—in 10 minutes or less.