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The VBG Brief
VBG Creative Agency
14 episodes
6 days ago
Real talk from the team behind the work. Each week, we unpack what it means to build trust through marketing, with quick insights, client stories, and behind-the-scenes conversations from the VBG Creative team. Strategy meets storytelling—in 10 minutes or less.
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Marketing
Business
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All content for The VBG Brief is the property of VBG Creative Agency and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Real talk from the team behind the work. Each week, we unpack what it means to build trust through marketing, with quick insights, client stories, and behind-the-scenes conversations from the VBG Creative team. Strategy meets storytelling—in 10 minutes or less.
Show more...
Marketing
Business
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The VBG Brief Episode #14: Nonprofit Growth Is Intentional: A Conversation with Andy Gray of Catalyst for Harmony
The VBG Brief
34 minutes 23 seconds
1 month ago
The VBG Brief Episode #14: Nonprofit Growth Is Intentional: A Conversation with Andy Gray of Catalyst for Harmony

Todd and Wels sit down in the Twin Cities with longtime friend and collaborator Andy Gray, Executive Director of Catalyst for Harmony. From a heart attack the morning after announcing his transition to launch Catalyst, to building discipleship-centered cohorts and national Sankofa trips, Andy shares why nonprofit growth has to be intentional—rooted in vision, paced with patience, and supported by systems, brand, and storytelling. We also unpack VBG’s role in helping Catalyst translate mission into media, including documentary work from Sankofa journeys.


What You’ll Learn

  • Why “build slow, build strong” beats quick wins for nonprofit impact

  • How to stand up a new nonprofit: board, legal, finance, site, and fundraising platform

  • The power of discipleship-driven formation over one-off events

  • Why Sankofa trips create lasting empathy and multi-ethnic ministry momentum

  • Practical advice for leaders: align vision with infrastructure and generational skill sets

  • How brand, video, and web help unlock grants, partnerships, and community trust


Highlights & Timestamps

  • 00:01 – Cold open and on-location intro from the Twin Cities

  • 03:30 – Andy’s story: engineering, pastoring, then launching Catalyst for Harmony

  • 07:12 – The moment that sparked action: Philando Castile, presence, and pastoral care

  • 13:51 – 2020–2022: calling crystallizes, paperwork, launch—then recovery after a heart attack

  • 23:08 – Starting a nonprofit: articles, board, payroll, website, and why details matter

  • 28:05 – Visionaries need operators: pace yourself for five-year outcomes

  • 31:12 – Generational collaboration: pairing mission with modern media and systems

  • 36:42 – National Sankofa initiative, and the Flourishing Together Cohort model

  • 40:15 – What’s next: more cohorts, a larger national trip, deeper church partnerships

The VBG Brief
Real talk from the team behind the work. Each week, we unpack what it means to build trust through marketing, with quick insights, client stories, and behind-the-scenes conversations from the VBG Creative team. Strategy meets storytelling—in 10 minutes or less.