In today’s episode hosted by Guest Presenter Laura Penaloza, guest, Kezy Mukiri, the founder of Zuri Events and the lead of the Africa MICE Summit talks to us about this year’s edition scheduled for September 9th through the 11thof 2025 in Nairobi, Kenya. In our conversation, Kezy shares how the MICE industry is driving trade, investment, and stronger connections across Africa while unlocking enormous growth potential. We touch on how the industry is expanding not only across sectors but across the continent, as new countries work to position themselves as emerging MICE destinations. Thisyear’s edition of the summit will also have a new focus on empowering young professionals through the Future Leaders Forum. We hope you enjoy it and thank you for listening! KEZY MUKIRI is an advocate of the high court of Kenya, a MICE consultant, prolific conference organizer, dynamic entrepreneur and an enthusiast of intra-Africa trade. She is the CEO and founder of ZURI EVENTS, a professional conference management & consulting firm based in Nairobi, Kenya, with close to two decades of experience in managing international conferences, business meetings, trade expos and trade missions. Through the Africa MICE Summit which launched in 2018, she has been a champion for MICE development in the region as well as a key voice for innovation and sustainable event management practices in Africa. She has managed conferences across Kenya, Uganda, Tanzania, Ethiopia, Rwanda, Zanzibar, Sri Lanka, and Djibouti. Her key clients are spread across Kenya, US, UK, Netherlands, Thailand, Japan, UK, Germany, Spain, Israel, South Africa, Bangladesh etc. Her company has been recognized as the leading sustainable event management firm in East Africa by several awards including the MEA Excellence Awards and the UK Hospitality Awards. Zuri Events has also been recognised as the best MICE Organiser in Kenya by the World MICE Awards for the last 5 consecutive years. Kezy has been recognized with the Woman of Excellence Award by the Women Economic Forum, (2018) and the Collaborator of the Year Award by Women in MICE Africa, (2021).