S2E14 - Fiction to Functional Personas

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The UX Voyager

Mubarak Babajide

40 episodes

1 week ago

Steering the course of a UX designer's journey, with a blend of insights and humor.

Design

Arts

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All content for The UX Voyager is the property of Mubarak Babajide and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Steering the course of a UX designer's journey, with a blend of insights and humor.

Design

Arts

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/42077821/42077821-1731975633018-ccbdbdddd9a08.jpg

S2E14 - Fiction to Functional Personas

The UX Voyager

12 minutes 48 seconds

5 months ago

S2E14 - Fiction to Functional Personas

You have been creating personas that read like Tinder profiles? 🤦🏾‍♂️

In this episode of UX Voyager, I break down why most personas are complete rubbish and share a real framework for creating personas that actually help you design better products.

What You'll Learn:

• Why "Michael, 42, loves gym and organic tea" personas are useless

• The 5 biggest persona mistakes I made (so you don't have to)

• My simple framework for research-based personas

• Why copying American personas doesn't work in Nigeria

• How to create personas for Nigeria's diverse 250+ ethnic groups