In this episode, we chat with Kekona Sorenson, a versatile data science leader at Microsoft. Kekona shares insights on his team’s role in improving Microsoft products through data analysis and experimentation. We also discuss the importance of cultural shifts in data-driven decision making and the need for effective communication in Data Science. According to Kekona, "the thing that separates an average Data Scientist from a great Data Scientist is your soft skills". He also highlights the importance of building trust with stakeholders, and he attempts to sell the role of Product Data Science to an audience enraptured by all things Gen AI.