Electric vehicle ownership in a city can be daunting when you don't have access to a plug. We explore urban charging infrastructure along with the day-to-day experience and economics of public charging your vehicle in a big city.
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Electric vehicle ownership in a city can be daunting when you don't have access to a plug. We explore urban charging infrastructure along with the day-to-day experience and economics of public charging your vehicle in a big city.
Charging Up the Conversation: Marketing Lessons for the EV Age
The Urban EV Podcast
33 minutes
4 months ago
Charging Up the Conversation: Marketing Lessons for the EV Age
E-mobility is more than just EVs and marketing it takes more than just plugging into the buzz.
In this episode of The Urban EV Podcast, hosts Rob Hoffman and Scott Murphy are joined by Theo Reichgelt, founder of Nexxt Industry, to explore the evolving world of e-mobility and the unique marketing challenges that come with it.
They discuss why e-mobility goes beyond just EVs, how companies often miss the mark with their messaging, and what it takes to build user experiences that truly resonate with drivers. Theo also shares insights on regional differences in adoption, the importance of strategic thinking in charging infrastructure, and offers a preview of his CPO Masterclass designed to help charge point operators sharpen their approach.
Whether you're building infrastructure or marketing EV services, this episode is packed with insight.
Nexxt Industry: https://www.nexxtindustry.com/
To sign up for Theo's Masterclass, use this link: https://www.ampeco.com/webinars/beyond-charge-point-utilization-marketing-strategies/
Chapters:
00:00 Introduction to E-Mobility and Next Industry
02:19 Understanding E-Mobility Beyond EVs
05:02 Marketing Strategies in E-Mobility
07:41 Challenges Faced by EV Users
09:30 The Role of Clover in E-Mobility
10:19 Common Marketing Mistakes in E-Mobility
12:52 Changing Perceptions of Electric Vehicles
15:26 Market Differences in Europe and the US
18:12 Urban vs. Rural Charging Needs
20:40 The Future of Fast Charging
23:33 Understanding EV Driver Needs
26:08 Successful CPOs in the Market
27:15 CPO Masterclass Announcement
30:21 The Role of AI in Marketing
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The Urban EV Podcast
Electric vehicle ownership in a city can be daunting when you don't have access to a plug. We explore urban charging infrastructure along with the day-to-day experience and economics of public charging your vehicle in a big city.
