
"Our typeface and the font, I always think about it as like monster slippers on a tuxedo!"
It can only be one charity really, can't it! We speak to James Reekie, Brand and Creative Consultant at Macmillan Cancer Support, who gives us an energetic and hugely empassioned insight into many years, two major rebrands and countless thrown-out briefs at one of the UK's most prominent non-profits. So much to learn from this brilliant chat – a great way to start the podcast. Enjoy.