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The Upshot Podcast
Upshot Design
3 episodes
1 day ago
The Upshot Podcast is here to delve into the wonderful world of third sector comms and design. How important is branding and marketing to charities? What challenges do they face in these areas? What pain points do they encounter, and what lessons have they learnt that could help others benefit? You'll hear personal anecdotes, valuable learning points and get a first-hand insight into the world of charities including Macmillan Cancer Support, Dogs Trust and First Give, and how they approach and apply their brands. Let us know your thoughts and join the conversation!
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Non-Profit
Business
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All content for The Upshot Podcast is the property of Upshot Design and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Upshot Podcast is here to delve into the wonderful world of third sector comms and design. How important is branding and marketing to charities? What challenges do they face in these areas? What pain points do they encounter, and what lessons have they learnt that could help others benefit? You'll hear personal anecdotes, valuable learning points and get a first-hand insight into the world of charities including Macmillan Cancer Support, Dogs Trust and First Give, and how they approach and apply their brands. Let us know your thoughts and join the conversation!
Show more...
Non-Profit
Business
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Episode 1: James Reekie, Macmillan Cancer Support
The Upshot Podcast
49 minutes 30 seconds
3 years ago
Episode 1: James Reekie, Macmillan Cancer Support

"Our typeface and the font, I always think about it as like monster slippers on a tuxedo!"

It can only be one charity really, can't it! We speak to James Reekie, Brand and Creative Consultant at Macmillan Cancer Support, who gives us an energetic and hugely empassioned insight into many years, two major rebrands and countless thrown-out briefs at one of the UK's most prominent non-profits. So much to learn from this brilliant chat – a great way to start the podcast. Enjoy.

The Upshot Podcast
The Upshot Podcast is here to delve into the wonderful world of third sector comms and design. How important is branding and marketing to charities? What challenges do they face in these areas? What pain points do they encounter, and what lessons have they learnt that could help others benefit? You'll hear personal anecdotes, valuable learning points and get a first-hand insight into the world of charities including Macmillan Cancer Support, Dogs Trust and First Give, and how they approach and apply their brands. Let us know your thoughts and join the conversation!