#139 How Social Norms Shape Our Behavior

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The UppSkill Podcast - Marketing, Business and Everything Startup

Arbab Usmani

143 episodes

5 days ago

I am Arbab Usmani, and I run my company called UppSkill, where I teach people digital marketing. I have been appointed as Key Mentor at IIM Kashipur, one of the top B School in India, and colleges like IIT, JMI, UPES, SRRC etc invites me to take a workshop on digital marketing as well. I am here to share my knowledge so that I can be a little closer to my goal which is about UppSkilling the people of my country.

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#139 How Social Norms Shape Our Behavior

The UppSkill Podcast - Marketing, Business and Everything Startup

6 minutes 5 seconds

1 year ago

#139 How Social Norms Shape Our Behavior

Marketers use social norms to promote their products, a social norm is an unwritten rules we all follow.

If you go a few years back and try to remember an ad by IDEA which says 'Walk When Talk', this ad was a massive success and it uses the psychology of social norms.

In this podcast, we explore how it works, and see some case studies and an experiment by Robert Cialdini.