Why do we go crazy over free samples, free shipping, or buy-one-get-one-free deals?

In this episode of "UppSkill Podcast" we uncover the hidden psychology behind our obsession with getting things for free.

Discover how the powerful allure of zero cost can lead us to make choices that aren't always in our best interest.

We’ll dive into fascinating experiments and real-life scenarios that reveal the surprising ways free offers can influence our decisions.

Whether you’re trying to shop smarter or looking to leverage free offers in your marketing, this episode will open your eyes to the real cost of zero cost.

Join us as we unpack the emotional and economic impact of the word "free" and how it shapes our behaviour in ways we might not even realize.