Scarcity marketing capitalizes on human psychology by creating a sense of urgency and exclusivity.

It's evident in strategies like limited-time offers and low stock warnings, which make products appear more desirable.

This approach is often seen in ecommerce, with tactics like Amazon's "Deal of the Day" or exclusive launch offers for mobile phones.

It plays on the fear of missing out (FOMO) and the thrill of competition, persuading consumers to buy quickly or risk losing out.

I hope this podcast will help you to become a better marketer.