Episode Summary:
In this episode, Dena Woulfe sits down with Gabriella Yurevich, a former art teacher turned social media strategist who helps women-owned entrepreneurs build authentic, long-lasting connections with their audience. Gabriella shares why chasing virality is overrated, how in-person networking supercharges online growth, and her proven strategies for creating a personal brand that converts followers into loyal customers.
Whether you’re a business owner who hates social media or someone struggling to stand out in a noisy digital world, this episode is packed with actionable tips to attract the right people—not just more followers.
Key Topics Discussed:1. From Art Teacher to Social Media Strategist
2. The Power of In-Person Networking (Even for Online Businesses)
3. Social Media Strategy That Actually Works
4. Personal Branding: Why Authenticity Sells
5. Gabriella’s Services & Free Resource
Actionable Takeaways: Post consistently (even 1–2x/week) instead of burning out trying to post daily. Use Instagram Stories daily to build rapport (polls, Q&As, behind-the-scenes). Network offline—St. Louis has a thriving biz community (and Gabriella’s fave spots!). Define your “Dream People”—get specific about who you serve and why.
Connect with Gabriella:
Connect with Dena:
