Episode Summary:
In this powerful episode of the Upleveled Strategies Podcast, we sit down with Nathan Rosenlund, founder of Kodiak Consulting, to talk strategy, systems, and scaling in the trades. With 20+ years in the field—from master cabinetmaker to business coach—Nathan now helps blue-collar entrepreneurs stop trading time for money and build businesses that work for them, not because of them.
Nathan shares how his Six-Sided Business Model brings structure to contractors, electricians, plumbers, and service providers ready to move beyond survival mode. From managing money and pricing correctly to defining clear roles and hiring strategically, this episode delivers actionable insights and mindset shifts to help you build a sustainable, scalable business.
What You’ll Learn:
Why most trades-based owners stay stuck—and how to shift
The Six-Sided Business Model: a strategic roadmap for growth
How to stop flying blind and start leading with data
Breaking money resistance with real budgets and breakeven points
Why org charts without feelings create clarity and momentum
The difference between hustling harder vs. building smarter
Real Wins Shared in This Episode:
A contractor who created a debt reduction + savings plan after avoiding finances for months
A business owner who took his first 8-day vacation with a family of 8—without business stress
A client who doubled revenue after aligning pricing and values
Strategic Takeaways You Can Use Now:
Stop focusing on roles you "like"—focus on what moves the business forward
Know your breakeven point down to the penny
Budget using realistic billable hours, not guesses
Strategy comes before websites, marketing, or hiring
You can’t grow what you can’t see—clarity is everything
“Most people think they need to hustle harder. What they really need is clarity.” – Nathan Rosenlund
“The org chart comes first—without people, without feelings.”
“You can’t look at your bank account to tell how your business is doing. You need a system.”
The Six-Sided Business Model Includes:
Operations
Sales
Leadership
Marketing
Finance
Connect with Nathan Rosenlund:
Location: Duluth, MN
LinkedIn: Nathan Rosenlund
Website: Coming soon
🎁 Mention this podcast to receive a free clarity session with Nathan.
About the Show:
Upleveled Strategies is the podcast for trades leaders and entrepreneurs who want to scale with less stress and more purpose. Hosted by Dana Tescher and Dena Woulfe, each episode delivers tools, real stories, and inspiration to help you build a business you love.
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