Episode 30: Building Your Business Through The Lens of the Customer with John McTigue

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The Unwritten Playbook

Megan Bowen

41 episodes

5 days ago

The Unwritten Playbook is a podcast focused on showcasing new ways of thinking and breaking away from how things have always been done. We will explore topics ranging from marketing, sales, customer success, operations but also personal development, career development and leadership themes. We will host guests who have unique points of view and can share innovative ideas for what the future brings.

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All content for The Unwritten Playbook is the property of Megan Bowen and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Management

Business

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Episode 30: Building Your Business Through The Lens of the Customer with John McTigue

The Unwritten Playbook

35 minutes 9 seconds

4 years ago

Episode 30: Building Your Business Through The Lens of the Customer with John McTigue

On this week's Unwritten Playbook, Megan chops it up with John McTigue, Partner in Residence at Databox and founder of The Customer Journey Maestro. They break down how to build your business with the customer as your North Star while ignoring common slip-ups of B2B go-to-market strategies. Slow down, think big picture, think about other people first, and listen to this episode.