True innovation happens when we bring together different skills and perspectives: business people, designers and technologists working together to bring new ideas to life. Stephanie Lacher, Business Design Manager and one of the founders of Tangity Munich, after years spent working in business consulting got tired of the theoretical approach to innovation. Today, she untangles problems with an interdisciplinary team of business, UX and visual designers. And she is convinced: Customer-centricity is key, but there is no sustainable success if you don’t apply a business lens to the problem you are solving.