In this conversation, Brady and Ish Milly engage with Bill Hartzer, an SEO expert and domain security advisor, discussing various aspects of domain management, acquisition, and security. Bill shares his extensive experience in the industry, emphasizing the importance of security measures to prevent domain theft, the use of automation tools for outbound marketing, and the role of AI in generating content for domain visibility. The discussion also covers best practices for managing domains and the significance of maintaining a diverse tech stack to enhance domain value and sales. In this conversation, Bill Hartzer discusses the evolution of SEO, emphasizing the shift from keyword-focused strategies to entity-based optimization. He explores the impact of AI on search engines and how it changes the landscape for domain investors. The discussion also covers the relevance of exact match domains, pricing strategies, and the perception of domain investors in the market. Hartzer advocates for transparency in domain pricing and highlights the potential of Spanish domains as a growing market.