Send us a text Mark and Trevor discuss the untapped potential of Google Ads for e-commerce brands. They break down why many companies undervalue Google as a demand capture channel, focusing on problem-solution products, research-heavy purchases, and price points above $150. The conversation reveals how four recent clients saw massive incremental lifts by shifting from 5-10% Google spend to 40-50%, without decreasing Meta budgets. They explain the difference between demand generation and deman...
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Send us a text Mark and Trevor discuss the untapped potential of Google Ads for e-commerce brands. They break down why many companies undervalue Google as a demand capture channel, focusing on problem-solution products, research-heavy purchases, and price points above $150. The conversation reveals how four recent clients saw massive incremental lifts by shifting from 5-10% Google spend to 40-50%, without decreasing Meta budgets. They explain the difference between demand generation and deman...
Ep. 140 Black Friday Bonanza: Mastering Marketing in the iOS 26 Era
The Unstoppable Marketer®
40 minutes
1 month ago
Ep. 140 Black Friday Bonanza: Mastering Marketing in the iOS 26 Era
Send us a text Trevor Crump and Mark Goldhart dive into the challenges posed by iOS 26 for text messaging and email marketing. They explore innovative strategies to combat filtered messages, including Facebook groups, Discord communities, and broadcast channels. The duo shares insights on preparing for Black Friday, emphasizing the importance of scaling ad budgets gradually, maintaining evergreen campaigns, and offering at least 35% discounts. They reveal a unique two-pronged approach to Blac...
The Unstoppable Marketer®
Send us a text Mark and Trevor discuss the untapped potential of Google Ads for e-commerce brands. They break down why many companies undervalue Google as a demand capture channel, focusing on problem-solution products, research-heavy purchases, and price points above $150. The conversation reveals how four recent clients saw massive incremental lifts by shifting from 5-10% Google spend to 40-50%, without decreasing Meta budgets. They explain the difference between demand generation and deman...
