Send us a text Mark and Trevor discuss the untapped potential of Google Ads for e-commerce brands. They break down why many companies undervalue Google as a demand capture channel, focusing on problem-solution products, research-heavy purchases, and price points above $150. The conversation reveals how four recent clients saw massive incremental lifts by shifting from 5-10% Google spend to 40-50%, without decreasing Meta budgets. They explain the difference between demand generation and deman...
All content for The Unstoppable Marketer® is the property of Trevor Crump & Mark Goldhardt and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text Mark and Trevor discuss the untapped potential of Google Ads for e-commerce brands. They break down why many companies undervalue Google as a demand capture channel, focusing on problem-solution products, research-heavy purchases, and price points above $150. The conversation reveals how four recent clients saw massive incremental lifts by shifting from 5-10% Google spend to 40-50%, without decreasing Meta budgets. They explain the difference between demand generation and deman...
EP. 125 Where Nostalgia Meets the Marketing: The Birth of the Protein Popsicle w/ Mallory Stevens CEO of Tuff Pops
The Unstoppable Marketer®
57 minutes
5 months ago
EP. 125 Where Nostalgia Meets the Marketing: The Birth of the Protein Popsicle w/ Mallory Stevens CEO of Tuff Pops
In this episode of The Unstoppable Marketer Podcast, Trevor and Mark chat with Mallory Stevens, co-founder of Taft and founder of Tuff Pops, about her entrepreneurial journey and new protein popsicle venture. Mallory shares insights on transitioning from a D2C shoe company to a CPG frozen treat brand, discussing the challenges of frozen distribution and her innovative marketing approach using a retro ice cream truck. The conversation explores the potential of protein-packed treats for adults ...
The Unstoppable Marketer®
Send us a text Mark and Trevor discuss the untapped potential of Google Ads for e-commerce brands. They break down why many companies undervalue Google as a demand capture channel, focusing on problem-solution products, research-heavy purchases, and price points above $150. The conversation reveals how four recent clients saw massive incremental lifts by shifting from 5-10% Google spend to 40-50%, without decreasing Meta budgets. They explain the difference between demand generation and deman...
