Most business owners spend money to grow, but how many actually track whether those investments are working? Are you making strategic decisions or just following what other event profs are investing in at the moment?   May Yeo Silvers breaks down how to measure return on investment across different business expenses, from networking events to software, coaching, and marketing. She explains the distinction between tangible and intangible returns—some deliver immediate financial results, while others, like knowledge or mindset shifts, take time to pay off.   Drawing from her experience at her own event planning company, M2 Hospitality, May shares how she strategically invests in relationships with high-end venues, tracks lead quality, and adjusts her spending based on conversion rates. She also discusses her own significant investments in business coaching, pointing out the importance of showing up, implementing what you learn, and setting clear milestones to assess success and ROI.   Whether you’re investing in tools, mentorship, or relationships, this episode will help you spend smarter and maximize your ROI.   Quotes • “If they have given me a good amount of leads and I don’t close, then the problem is me.” (14:43 | May Yeo Silvers) • “You need to track your numbers in terms of your return on investment, where you’re spending your marketing dollars, and how much money you’re getting back by doing that.” (15:41 | May Yeo Silvers) • “You cannot invest with a scarcity mindset to say that, ‘I invest this much money, I’m going to squeeze every single drop.’” (18:10 | May Yeo Silvers)  • “You must implement what you learn immediately. You cannot wait for the perfect moment to do everything right.” (20:33 | May Yeo Silvers)  • “As a CEO of your business, you must make clearer decisions on where to spend your money, when to spend your money, and how to calculate how much you have received in order to justify if you should continue to invest in that one marketing activity.” (30:16 | May Yeo Silvers)   Links If you are looking for a business course in the events field that requires MINIMAL investment of money and time to learn and yet receives a HUGE ROI, our $24 for 24 courses Business Kickstart Bundle is the ULTIMATE guide that not only gives you the overview of what to expect when starting and growing your business, the bundle also provides the WHAT and the HOW. Click on this link https://learnwith.mayyeosilvers.com/kickstart-24ob47oto67-podcast to find out what it includes!    Connect with May at: may@events4anyone.com  Website: www.mayyeosilvers.com LinkedIn: https://www.linkedin.com/in/mayyeosilvers/ Facebook: www.facebook.com/mayyeosilvers IG: www.instagram.com/mayyeosilvers TikTok: https://www.tiktok.com/@mayyeosilversofficial FB private group: https://www.facebook.com/groups/events4anyone     Podcast production and show notes provided by HiveCast.fm