What if you stopped asking for permission and just decided you’re allowed? This conversation with Marissa Loewen is a deep and unfiltered look at what it means to build a business that centers your needs, your power, and your truth. Together, we peel back the layers of shame, hustle culture, and inherited rules about money and leadership. It’s not about rebellion for rebellion’s sake. It’s about remembering you get to choose. You get to profit. You get to be supported without apology. And you don’t have to sacrifice your values to do it.   This Episode Is Perfect For You If... You feel trapped by the "shoulds" of traditional business advice You’ve been burned out trying to meet external definitions of success You want to talk about money without the toxic hustle narrative You're craving a business model that feels sustainable and soul-honoring You’re ready to question capitalism, classism, and the systems that shape your pricing, productivity, and power   “If we only went by those rules where we only tried things when we have proved that it works somewhere else, we'd be in trouble.”   In This Episode (01:15) – How Seryna and Marissa first connected and the unshakable truth that sparked their bond (05:25) – Rethinking business models and rewriting capitalist rules from the inside out (12:00) – Building local economies and the rise of intentional consumerism (16:45) – Why profit planning isn’t about greed, it’s about sustainability and truth (22:30) – When to pivot, when to stop, and why burnout isn’t a badge of honor (28:30) – Coaching, honesty, and building relationships that welcome your full self (36:00) – Community as resistance and the radical practice of asking for help (47:00) – Laughing at shame and choosing presence over perfection   “Being unshakable is choosing not to carry shame forward. It’s saying: this ends with me.”   About The Unshakeable Self The Unshakeable Self is your guide to building unwavering confidence and authentic self-trust. In each episode, we explore practical strategies and powerful insights to help you break free from self-doubt, embrace your true potential, and create a life that aligns with your deepest values. Whether you're navigating career transitions, relationships, or personal growth, you'll find the tools and inspiration to stand firmly in your power. Your Next Step: The Unshakeable Self Starter Kit Ready to deepen your journey? The Unshakeable Self Starter Kit includes: Soul-stirring journal prompts A grounding ritual guide Mindfulness coloring pages DOWNLOAD YOURS TODAY   Resources Mentioned 🔗 Visit CreateTheRules.com to learn more about Marissa’s work, the Catalyst membership, and upcoming events 🔗 Explore The Catalyst, Marissa’s community for entrepreneurs who want to do business differently 🔗 Take Seryna’s Survival Self Quiz to explore what strategies are in the way of embodying your unshakable self   Connect With Us Marissa Loewen Catalyst Website YouTube: @createtherules Tiktok: @createtherules Instagram: @createtherules Seryna Myers Instagram: @serynamyers  Tiktok: @serynamyers  YouTube: @serynamyers  Website: www.seryna.caApply to work with me: seryna.ca/apply Support The Show Love The Unshakeable Self? Here's how you can help:   Leave a 5-star review on Apple Podcasts Share this episode with a friend who needs to hear it Screenshot while listening and tag us @serynamyers Music by Artem Hramushkin from Pixabay