Summary In this episode of the Unscripted SEO podcast, Keith Breseé hosts Paritosh Pareek and Anthony Prichard from WP Sprints to discuss the critical aspects of SEO, particularly focusing on technical SEO and video strategies for local businesses. They explore the importance of optimizing video content for search engines, common mistakes made in WordPress SEO, and the role of AI in content creation. The conversation emphasizes the need for businesses to adapt to changing SEO landscapes and leverage video as a powerful tool for building trust and visibility online.   Takeaways Video SEO is crucial for local businesses. Optimizing video titles and descriptions can enhance search visibility. Technical SEO mistakes can severely impact website performance. AI tools can assist in content creation but should not replace human oversight. Building trust through video content is essential for conversions. Local businesses should utilize video to engage their audience effectively. WordPress users often overlook basic SEO settings that hinder performance. Choosing the right hosting can affect website speed and SEO rankings. Content that answers user questions is more likely to convert. AI can streamline content creation but requires careful implementation.