Justin Oberman: SEO & Transition From Ranking Into Participation In The Attention Economy

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The Unscripted SEO Interview Podcast

Jeremy Rivera

100 episodes

2 days ago

Hosted by Jeremy Rivera: A 17 year career expert in the SEO industry and his cohost Keith Bresee. Get insights, action items and anecdotes from experts like Lilyray, Kevin Indig, Rand Fishkin, Matt Mellinger and more in the SEO industry, who are not only well-respected, but have really interesting stories to share. 100% unscripted, 100% unrehearsed, 100% unedited, and 100% real. Guaranteed to provide those golden nugget lightbulb moments.

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Justin Oberman: SEO & Transition From Ranking Into Participation In The Attention Economy

The Unscripted SEO Interview Podcast

1 hour 37 seconds

3 months ago

Justin Oberman: SEO & Transition From Ranking Into Participation In The Attention Economy

In this fascinating conversation, Jeremy Rivera sits down with Justin Oberman, a seasoned advertising professional turned modern publicist, to explore how the attention economy is reshaping digital marketing. Justin shares his journey from running a seven-figure agency to becoming a specialist in "manufacturing attention" for clients in the advertising and marketing space. The discussion covers the evolution from traditional SEO tactics to attention-based strategies, the power of showmanship in marketing, and why Justin believes every industry needs its own "Dogecoin" - that disruptive, attention-grabbing player that changes the game. Key Topics Discussed The Shift from SEO to Attention Economy: How AI and LLM-based search tools are changing the game from keyword optimization to consensus-based visibility Showmanship Over Persuasion: Why Justin believes marketing is fundamentally about putting on a show rather than traditional persuasion techniques The Publicity Approach: Moving beyond personal branding to manufactured attention and strategic controversy Fame as the Ultimate Marketing Goal: How attention beats traditional marketing metrics and makes everything else easier Social-Centric Marketing: Using organic social media as a springboard for broader publicity efforts Notable Quotes "I do not believe that advertising or marketing is about persuasion. I don't think it's about selling. I don't think it's about even storytelling. I think those are all techniques for what the main thing that advertising and marketing and branding is, which is showmanship." - Justin Oberman "All advertising is guesswork, nobody really understands how it works. It's all a gamble. And the only thing that really matters is fame. The more famous you are, the easier everything becomes." - Bob Hoffman (as quoted by Justin) Resources & Links Guest Information Justin Oberman on LinkedIn: linkedin.com/in/justinoberman Oberman and Partners: Done-for-you publicity services https://www.obermanpartners.com/ Genius Scouts: geniusscouts.com - Educational platform and free monthly masterclasses Instagram/X: @OBERCREATIVE8 Books & References Mentioned "Phantom Fame" by Harry Reichenbach - The foundational book that shaped Justin's publicity philosophy "Propaganda"...