Exploring Entity Optimization and AI with Jason Barnard

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The Unscripted SEO Interview Podcast

Jeremy Rivera

100 episodes

2 days ago

Hosted by Jeremy Rivera: A 17 year career expert in the SEO industry and his cohost Keith Bresee. Get insights, action items and anecdotes from experts like Lilyray, Kevin Indig, Rand Fishkin, Matt Mellinger and more in the SEO industry, who are not only well-respected, but have really interesting stories to share. 100% unscripted, 100% unrehearsed, 100% unedited, and 100% real. Guaranteed to provide those golden nugget lightbulb moments.

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Exploring Entity Optimization and AI with Jason Barnard

The Unscripted SEO Interview Podcast

41 minutes 23 seconds

1 month ago

Exploring Entity Optimization and AI with Jason Barnard

Unscripted SEO Show Notes: Entity Optimization with Jason Barnard Episode Overview Jeremy Rivera interviews Jason Barnard of KaliCube about entity optimization, AI assistive engines, and the future of search. This conversation explores practical strategies for controlling your digital footprint and optimizing for modern search systems.Explore the COMPLETE Episode, and read the deep dive on SEO Arcade for further topical exploration in the same field of entities, Ai and SEO. Guest Bio: Jason Barnard Jason Barnard is the founder of Cali Cube and a pioneer in entity optimization. He started in 1998 with a children's website that grew to one billion page views in 2007, competing with BBC and PBS. In 2012, he successfully changed Google's perception of him from "cartoon blue dog" to "respected entrepreneur and digital marketer" - becoming one of the first to master entity transformation. Related Episodes You'll Love ️ Similar Deep Dives: If you enjoyed this conversation about entities and AI, check out our interview with Mark Williams Cook on technical SEO innovations where we explored how machine learning is reshaping technical optimization strategies. ️ Foundational Concepts: For more on search evolution and brand building, don't miss our conversation with Rand Fishkin on the future of SEO. Rand's perspective on sustainable organic growth strategies pairs perfectly with Jason's entity optimization methodology. Key Takeaways The Algorithmic Trinity: All modern AI systems (Google, ChatGPT, Perplexity) are built on three core technologies - LLM chatbots, knowledge graphs, and search results - all fed from the same data source: the web. Controlling your digital footprint impacts all three simultaneously. Entity Optimization Timeline: Search results update within a week, knowledge graphs take about three months to reflect changes, while LLM training data requires up to a year. Understanding these timelines helps set realistic expectations for entity optimization campaigns. Industry-Specific Authority Matters: Authority isn't universal - IMDB dominates for movies, Crunchbase for business, legal directories for law. The key is identifying which platforms algorithms trust within your specific industry rather than chasing generic high-authority domains. The Claim-Frame-Prove Method: Establishing expertise requires making a claim, framing it within existing knowledge structures, th...