Claude Zdananow & Chris Becker on Navigating Multi-Channel Marketing in the Age of LLMs

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The Unscripted SEO Interview Podcast

Jeremy Rivera

100 episodes

2 days ago

Hosted by Jeremy Rivera: A 17 year career expert in the SEO industry and his cohost Keith Bresee. Get insights, action items and anecdotes from experts like Lilyray, Kevin Indig, Rand Fishkin, Matt Mellinger and more in the SEO industry, who are not only well-respected, but have really interesting stories to share. 100% unscripted, 100% unrehearsed, 100% unedited, and 100% real. Guaranteed to provide those golden nugget lightbulb moments.

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Claude Zdananow & Chris Becker on Navigating Multi-Channel Marketing in the Age of LLMs

The Unscripted SEO Interview Podcast

35 minutes 42 seconds

6 days ago

Claude Zdananow & Chris Becker on Navigating Multi-Channel Marketing in the Age of LLMs

Navigating Multi-Channel Marketing in the Age of LLMs with Claude Zdanow and Chris Becker Episode Overview: The golden age of Google-only SEO is over. In this revealing conversation, Jeremy Rivera sits down with Claude Zdanow (CEO) and Chris Becker (President) of Onar—a publicly traded marketing technology and agency network—to explore how businesses must fundamentally reimagine their digital marketing strategies. From tracking brand visibility in LLM responses to measuring "share of wallet" in ChatGPT, this episode tackles the measurement crisis facing every CMO today. You'll discover why traffic is down but revenue is up for many brands, how to use AI agents to track your competitive position in AI search, and why meeting customers "knee to knee" in real life is more important than ever. If you're still optimizing for traffic and rankings, this episode will challenge everything you thought you knew about digital marketing success. Key Topics Covered: Why the 2010-2020 "golden age" of SEO is definitively over The shocking reality of zero-click search and what it means for your business How to measure your brand's "share of voice" in LLM responses A tactical 3-agent framework for tracking competitive positioning in AI search Why "get niche, get rich" is the survival strategy for mid-market brands The power of combining IRL ("knee to knee") marketing with digital tracking How to reframe your entire data measurement strategy for 2025 and beyond Guest Information: Claude Zdanow - CEO, Onar Nearly two decades of experience scaling marketing and advertising enterprises Led Onar through four strategic acquisitions Previously worked with global brands like 7-Eleven, Disney, and Microsoft Building a publicly traded marketing technology platform focused on middle-market brands Chris Becker - President, Onar Oversees all P&Ls across Onar's agency network Maintained a lower than 5% annual churn rate for five consecutive years Focuses on measurable value delivery and operational excellence Leading Onar's shift from traffic-based to behavior-based measurement About Onar: