Summary In this episode, Jeremy Rivera interviews Chuck McHenry, who shares his extensive journey in the marketing and SEO industry. Chuck discusses the evolution of SEO, the importance of location pages, and how AI and LLMs are changing the landscape of digital marketing. He emphasizes the significance of social media in local services and the need for marketers to diversify their strategies to stay relevant in a rapidly changing environment. Takeaways Chuck McHenry started his journey in marketing in 2004 with a focus on SEO. Location pages are crucial for local SEO success. How he's now using SEO for his Southern California powerwashing company  The basics of SEO are making a comeback in effectiveness. AI and LLMs are influencing how customers find service providers. Social media platforms like TikTok and Instagram are vital for local service marketing. Video content on platforms like YouTube can significantly enhance visibility. Marketers need to embrace a multi-channel approach to reach their audience. Google is indexing social media content, which can impact search results. Understanding customer needs and providing detailed service information is essential. The future of SEO requires adapting to new technologies and marketing methods.