Crafting Messages That Connect - Olga Andrienko, VP Brand Marketing Semrush

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The Unmtchd. Podcast

Unmatched Brands GmbH.

56 episodes

2 days ago

The Unmtchd. Podcast explores the transformative journey of creators and founders shaping the future of business. Hosted by Oana Leonte, it dives deep into real stories, actionable strategies, and bold ideas that empower individuals to create IP, scale impactful brands, and build sustainable ecosystems. This is where creativity meets entrepreneurship, and purpose becomes legacy.

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Crafting Messages That Connect - Olga Andrienko, VP Brand Marketing Semrush

The Unmtchd. Podcast

37 minutes 58 seconds

12 months ago

Crafting Messages That Connect - Olga Andrienko, VP Brand Marketing Semrush

How do you transition from value-based to product-based messaging without losing your audience? SEMrush's Olga Andrienko reveals their proven three-stage marketing framework, shares how they achieved 300% above goal in their most successful campaign, and explains why B2B doesn't have to be boring.

Timestamps:

(00:00) - Balancing Value and Product Messaging(12:03) - Developing Unique Value-Based Messaging(15:55) - Successful Multi-Channel Paid Campaign Strategy(23:08) - The Future of Marketing and AI(37:42) - Deep Insights

Follow me on LinkedIn:
https://www.linkedin.com/in/oana-leonte/