Join us in this engaging episode of The Uniformer as host Rick Levine, president of the NAUMD, sits down with Scott Corrao, the dynamic president of Reflective Apparel. Scott shares his journey from the safety industry to leading a company at the forefront of high-visibility and reflective workwear. He delves into the multifaceted role of a president in a smaller organization, highlighting the importance of strategic direction, financial stewardship, and brand narrative shaping. Scott's approach as a 'sales CEO' brings a unique perspective to the table, emphasizing customer-centric strategies and the importance of understanding market needs. He discusses the challenges and opportunities in balancing fashion and function in workwear, especially in light of evolving global trends and the increasing demand for stylish yet functional safety apparel. Reflective Apparel's commitment to maintaining a deep inventory, even for larger sizes, and their ability to quickly customize and ship products, underscores their dedication to customer service and market responsiveness. Scott also touches on the importance of innovation and sustainability in the uniform industry, encouraging new graduates to bring fresh ideas and solutions to the table. This episode is a must-listen for anyone interested in the future of workwear, the role of leadership in smaller companies, and the evolving landscape of the uniform industry. Tune in to The Uniformer for an insightful and inspiring discussion with one of the industry's leading figures. More info about Reflective Apparel: https://reflectiveapparel.com/ More info about the NAUMD: https://naumd.com