In this episode of The Uniformer, host Rick Levine speaks with Eric Rubin, President of Blue Generation, who shares his unique perspective from decades of leadership in the apparel and promotional products industry. Eric reflects on the company’s evolution, from its roots in uniform manufacturing to becoming a standout brand known for its unmatched color selection, size inclusivity, and vertically integrated production model. His insights into market shifts, supply chain strategy, and product innovation offer a rare look behind the curtain of a company that continues to set industry standards. Eric is joined by Matt Rubin, Director of Strategy, who represents the fourth generation of leadership and brings a fresh approach to technology, branding, and operational efficiency. Also on the episode is Brett Garran, VP of Sales, who shares his view on strengthening Blue Generation’s position across both the uniform and promotional markets. It’s a compelling conversation about legacy, reinvention, and what’s next for one of the most recognizable names in branded apparel. More info on Blue Generation at https://www.bluegeneration.com/ More info on the NAUMD at https://naumd.com