Closing the door on my startup opened the door to more opportunities than I could have imagined. I’m proud to be an Unfounder, helping startups grow from day one. I’ve been both founder and Unfounder and now I want to share the stories no one hears; applauding the day one drivers behind brands.
You don’t have to start the brand to be the reason it made it. Forget founder fairy tales. We’re here for the Unfounders. Real talk from the people who took the leap (and what they ’d tell you before you do).
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Closing the door on my startup opened the door to more opportunities than I could have imagined. I’m proud to be an Unfounder, helping startups grow from day one. I’ve been both founder and Unfounder and now I want to share the stories no one hears; applauding the day one drivers behind brands.
You don’t have to start the brand to be the reason it made it. Forget founder fairy tales. We’re here for the Unfounders. Real talk from the people who took the leap (and what they ’d tell you before you do).
#58 - Harry Ford & Eve Rodway - HIP POP [Grocery Lead + Brand Manager]
The Unfounders
45 minutes
1 month ago
#58 - Harry Ford & Eve Rodway - HIP POP [Grocery Lead + Brand Manager]
This weeks guest are Harry Ford and Eve Rodway of HIP POP - functional drinks brand offering a wide range of delicious kombucha’s, fibre rich soda’s and CBD drinks.
We discuss the brand's origins, marketing strategies, festival activations, and the importance of team culture.
I loved digging into both Harry and Eve’s backgrounds and to understanding what makes them both love what they do, day in day out!
As always thanks to our fantastic sponsor Mission Kitchen!
If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.
Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand.
They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today!
Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD.
Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here.
Intro by Free Flowin' from Uppbeat
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/hey-pluto/nod-your-head
Chapters
00:00 Introduction to Hip Hop and Its Founders
03:59 Growth and Market Presence of Hip Hop
05:50 Rebranding and Marketing Strategies
09:33 Festival Activations and Brand Engagement
10:47 Team Structure and Company Culture
13:07 Career Journeys: From Aspirations to Reality
24:51 Reconnecting and Brand Evolution
25:23 Crafting Unique Flavours and Brand Identity
26:37 Exciting New Product Launches
27:51 Sustainable Wellness Campaigns
28:46 Navigating Operations and Retail Partnerships
31:10 Understanding Consumer Insights
34:08 Expanding Market Reach and Brand Positioning
37:51 Favourite Products and Personal Recommendations
39:36 Overcoming Challenges in the Industry
43:05 Music and Motivation in the Workplace
The Unfounders
Closing the door on my startup opened the door to more opportunities than I could have imagined. I’m proud to be an Unfounder, helping startups grow from day one. I’ve been both founder and Unfounder and now I want to share the stories no one hears; applauding the day one drivers behind brands.
You don’t have to start the brand to be the reason it made it. Forget founder fairy tales. We’re here for the Unfounders. Real talk from the people who took the leap (and what they ’d tell you before you do).
