Closing the door on my startup opened the door to more opportunities than I could have imagined. I’m proud to be an Unfounder, helping startups grow from day one. I’ve been both founder and Unfounder and now I want to share the stories no one hears; applauding the day one drivers behind brands.
You don’t have to start the brand to be the reason it made it. Forget founder fairy tales. We’re here for the Unfounders. Real talk from the people who took the leap (and what they ’d tell you before you do).
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Closing the door on my startup opened the door to more opportunities than I could have imagined. I’m proud to be an Unfounder, helping startups grow from day one. I’ve been both founder and Unfounder and now I want to share the stories no one hears; applauding the day one drivers behind brands.
You don’t have to start the brand to be the reason it made it. Forget founder fairy tales. We’re here for the Unfounders. Real talk from the people who took the leap (and what they ’d tell you before you do).
#57 - Jacob Wood - ALLORA [Sales & Activation Manager]
The Unfounders
40 minutes
1 month ago
#57 - Jacob Wood - ALLORA [Sales & Activation Manager]
Allora, let me welcome you to apertivo hour with this weeks guest Jacob Wood.
Jacob is the Sales & Activation Manager at Allora - a brand reinventing the spritz with their unique, delicious lemon based spirit.
He discusses his journey from field sales to joining Allora, the challenges faced in building the brand, and the strategies employed to engage with customers and bars and getting 'liquid on lips.'
I love what Allora are doing, and Jacob is brilliant.
As always thanks to our fantastic sponsor Mission Kitchen!
If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.
Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand.
They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today!
Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD.
Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here.
Intro by Free Flowin' from Uppbeat
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/hey-pluto/nod-your-head
Chapters
00:00 Introduction and Setup
01:40 The Story of Allora
06:13 Jacob's Journey to Allora
08:44 Allora's Team and Work Culture
10:12 Early Aspirations and Career Path
13:24 Activations and Brand Building
18:07 Future Goals and Market Expansion
21:48 Educating the Market: Beyond Limoncello
24:19 Innovative Product Development and RTDs
26:28 Collaborations and Brand Partnerships
28:32 Overcoming Challenges in Sales and Activations
32:03 The Importance of Small Details in Business
33:58 Advice for Aspiring Sales Professionals
36:46 The Story Behind Allora's Name and Brand Vision
The Unfounders
Closing the door on my startup opened the door to more opportunities than I could have imagined. I’m proud to be an Unfounder, helping startups grow from day one. I’ve been both founder and Unfounder and now I want to share the stories no one hears; applauding the day one drivers behind brands.
You don’t have to start the brand to be the reason it made it. Forget founder fairy tales. We’re here for the Unfounders. Real talk from the people who took the leap (and what they ’d tell you before you do).
