Closing the door on my startup opened the door to more opportunities than I could have imagined. I’m proud to be an Unfounder, helping startups grow from day one. I’ve been both founder and Unfounder and now I want to share the stories no one hears; applauding the day one drivers behind brands.
You don’t have to start the brand to be the reason it made it. Forget founder fairy tales. We’re here for the Unfounders. Real talk from the people who took the leap (and what they ’d tell you before you do).
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Closing the door on my startup opened the door to more opportunities than I could have imagined. I’m proud to be an Unfounder, helping startups grow from day one. I’ve been both founder and Unfounder and now I want to share the stories no one hears; applauding the day one drivers behind brands.
You don’t have to start the brand to be the reason it made it. Forget founder fairy tales. We’re here for the Unfounders. Real talk from the people who took the leap (and what they ’d tell you before you do).
Sarah Warman was the first marketing hire at Brewdog back in 2013...From a small craft brewery brand, to an international beer powerhouse.
But what has it actually been like working in a business where marketing and PR stunts has been a huge part of their growth?
What are the key lessons and learnings along the way?
What is it really like working with James Watt?
I loved this chat so much. Sarah is absolutely brilliant and diving through her career journey was so great fun - I hope you enjoy it as much as we did
As always thanks to our fantastic sponsor Mission Kitchen!
If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.
Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand.
They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today!
Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD.
Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here.
Intro by Free Flowin' from Uppbeat
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/hey-pluto/nod-your-head
Chapters
00:00 Sarah's Career Overview and Current Role
04:48 Transitioning to Fractional Work
09:26 Early Career Aspirations and Education
12:24 Joining BrewDog and Early Marketing Strategies
16:18 Crowdfunding Experience at BrewDog
18:04 Marketing Insights and Community Engagement
18:27 Evolution of BrewDog's Marketing Strategy
21:06 Memorable Campaigns and PR Stunts
26:03 Lessons from Successes and Failures
33:23 Maximizing PR Opportunities
35:49 Personal Growth and Relationships at BrewDog
43:59 Reflections on the Working Experience
45:36 Advice for Aspiring Marketers
The Unfounders
Closing the door on my startup opened the door to more opportunities than I could have imagined. I’m proud to be an Unfounder, helping startups grow from day one. I’ve been both founder and Unfounder and now I want to share the stories no one hears; applauding the day one drivers behind brands.
You don’t have to start the brand to be the reason it made it. Forget founder fairy tales. We’re here for the Unfounders. Real talk from the people who took the leap (and what they ’d tell you before you do).
